List Building 101 - Part 2
Let’s assume by this point you already have a quality autoresponder service. But if not, go out today and get an account at either Get Response or Aweber. These services are the most used by internet marketers because they are both reliable and flexible enough to meet your needs.
On average, across most niches or market segments, people say that a subscriber is worth about $1 in revenue each month. But in order for the revenue to be generated, there are some steps that you first have to take. But the good news here, with just with a basic level of math, you’ll see that it will only take about 20 active subscribers on your list for it to break-even. And it will take VERY LITTLE work on your part, to build your list to 20 in the first month.
Building a list from zero, means first having a free e-course, a free newsletter, or a free e-zine. In each of these three types of lists, your subscribers will get to know and trust you because you are emailing them on a regular basis.
How frequently you mail them will depend on your market, your base of suscribers, and even how much time you are able to commit to the development of your list. Ideally, your first set of messages should be at least three in the first week. If you wait too long, your subscribers may forget entirely who you are and why you are emailing them.
To be sure that doesn’t happen to you, simply remind them at the opening of your first few messages.
E-courses are typically seven to ten messages in length. Each message should be brief, but sould also teach something of value.
Remember that your subscribers are PEOPLE (just like you). So in order for them to see value in your emails, be sure to provide great content that they can use.
Growing a list also means you need traffic. So developing targeted traffic is also a skill that you need to build too.
There are hundreds of sources of free traffic available to you. But one of the best that can produce immediate traffic is article directories.
Ezine articles for example, will place your article on their first page once it is approved. So you’ll be able to gain some instant exposure. The resource box is the block of text which follows the article, where you are able to state your expertise as well as present an offer for your free e-course, newsletter, or other online publication. Link back to a page on your site with minimal information … just enough to invite your visitors to sign up and start receiving your content.
Although having a list of 10,000 or even 50,000 might be a great goal, in all honesty most marketers have a list that ranges from 1,000 to 2,000 subscribers. So be encouraged with every new subscriber that you gain and set your subscribership goals in small but achievable milestones.
